Bright Grey launches iPhone app
9 November 2011
Bright Grey has today (9 November) launched ‘Bright Touch’, a free iPhone app that allows advisers to access product information wherever they are. The app gives detailed cover information for the provider’s personal and business protection menus. Advisers can also access interactive objection handling tools, information and videos on Bright Grey’s Helping Hand service and a list of FAQs.
Roger Edwards, proposition director with Bright Grey said:
“This is a great resource to have at your fingertips, whether scrolling through in preparation for meetings or using interactively with clients. ‘Bright Touch’ provides a great way of accessing key stats and information quickly and easily.
“We deliberately didn’t include a facility to do real time quotes as advisers have told us they would prefer to do that from their desk. Where this app really stands out is in front of clients when handling objections. Advisers will be able to create a profile for their customers there and then which will give tailored answers to all the usual objections and will give an indication of how much their cover will cost.”
Commenting on the app, Peter Chadborn of Plan Money said:
“I can see this app being of tremendous benefit to advisers who want to access statistics and facts quickly when they are out of the office. And I’m pleased to see that Bright Grey has included case studies of plan holders who have used its Helping Hand service, as this is a great way to show clients the importance of selecting protection plans with valued features, rather than just the cheapest.”
The app is free to download and is available now from the app store or from www.brightadviser.co.uk/brighttouch Bright Grey is currently looking at android, blackberry and other versions.
Bright Grey is a division of the Royal London Group which consists of The Royal London Mutual Insurance Society Ltd and its subsidiaries. The Royal London Mutual Insurance Society Ltd provides life and pension products, is a member of the Association of British Insurers, is authorised and regulated by the Financial Services Authority No.117672 and is registered in England and Wales No.99064. The registered office is 55 Gracechurch Street, London, EC3V 0RL. Bright Grey is a member of IFA Promotion Ltd.
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Editor’s Notes:
Royal London Group is a specialist financial service provider. Its businesses focus on those sectors of the market which value quality propositions, operating through a number of brands:
• Scottish Life – UK pensions market
• Bright Grey – UK protection market
• Scottish Provident – UK protection market
• Caledonian Life – RoI protection market
• Royal London 360° – offshore investment markets
• RLAM – fund management
• Royal London Plus – life and pensions administration
• Ascentric/IFDL – Wrap Platform
Royal London is the largest mutual life and pensions company in the UK with Group funds under management of £44.2 billion. Group businesses serve around 4 million customers and employ 2,950 people. Figures quoted are as at 30 September 2011.
For further information please contact:
fiona.holmes@brightgrey.com
tel: 0131 247 1506