Royal London 360° Unveils its Brand
December 10 2008
Royal London has revealed the brand identity of its combined international businesses, Royal London 360°, which will replace the existing Scottish Life International and Scottish Provident International brands when the Isle of Man based operation launches in 2009.
The bold red and black logo has been designed to stand out from those of its competitors, and will be supported by the company's promise 'You can count on us', which reflects its new name.
Numbers will be particularly important in communicating the brand values of Royal London 360°, with real anecdotes from key employees being used across corporate and product advertising. Product brochures and materials will also highlight number-related features in a way that connects the main product benefits to the end customer.
David Kneeshaw, Chief Executive of Royal London 360°, commented:
"We chose to launch the combined operation with a stand-out name that represents the holistic approach the business will take to the provision of high quality products and services. It was therefore important that Royal London 360° had an equally strong brand to support its service-led ethos. 'You can count on us' provides an effective link which we can use through our key communication strands; as a promise to clients that we will look after their money, and to advisers that we will provide an excellent service experience."
Further information, and product literature, will be available at www.royallondon360.com when the brand launches in January.
- ENDS -
For further information please contact:
Royal London 360°
Natalie Dutton, Marketing Manager
Tel: 01624 681726
Polhill Communications
Jenette Greenwood
Tel: 020 7655 0530
Editor's Notes:
Royal London Group, is a specialist financial service provider. Its businesses focus on those sectors of the market which value quality propositions, operating through a number of brands:
- Scottish Life – UK pensions market
- Bright Grey – UK protection market
- Scottish Provident – UK protection market
- Phoenix Life Assurance Limited – provides life and pensions products to Abbey's national branch network
- Scottish Life International – offshore investment markets
- Scottish Provident International – offshore investment markets
- RLAM – fund management
- RLAS – life and pensions administration
- Fundsdirect / Ascentric – funds supermarket; Wrap platform
Royal London is the largest mutual life and pensions company in the UK with Group funds under management of £34.5 billion. Group businesses serve around 3.5 million customers and employ 2,900 people. Figures quoted are as at 30 September 2008.