Royal London
March 12th 2010

Ascentric is the right wrap solution for Master Adviser

Wednesday, 1 July 2009

London-based wealth manager Master Adviser IFA Ltd has announced the selection of independent wrap platform Ascentric as their chosen Wrap platform to power the future growth of their business.

Former IFA of the Year Master Adviser has acquired over 3,250 clients, supervising in excess of £115 million of client investment, since 1995. The firm had been reviewing the wrap market for the last 18 months and selected Ascentric following a rigorous selection process. Key to their selection was Ascentric's "unbiased and unrestricted" investment coverage, which, when combined with their low cost charging structure, will give Master Adviser the option to move to a Discretionary model when appropriate.

Doug Brodie, Managing Director at Master Adviser, commented, "Having examined all major platforms, I'm in no doubt this is the right choice. We need a platform from a firm with the IT and administration needed to develop our clients' experience, in line with our existing approach and ethos; our research was based on finding a partner who added value to our client offering, not restrictions. Ascentric provide just the solution."

Richard Goodall, Sales Director at Ascentric said, "Doug and his team have really opened their doors to us. This accessibility allowed us to gain a thorough understanding of their business model and we were quickly able to agree a technology solution to complement their future growth strategy. With Ascentric powering their platform solution I'm confident that Master Adviser will exceed their plans for growth."

-ENDS-

For further information please contact:

Ascentric
Dominic Ventham, Head of Marketing
Tel: 01225 787208, Mobile 07590 227039
Email: dominic.ventham@ascentric.co.uk

Issued by Concise Public Relations
Martin Wood
Tel: 01252 656435, Mobile: 07946 527240
Email: martin@concisepr.com

Notes to Editors

Ascentric and Fundsdirect are the trading names of Investment Funds Direct Limited.

Investment Funds Direct Limited was founded in 1982, and Fundsdirect launched as the UK's first online fund supermarket in December 1999. Since that time, the company has built on their reputation as a leading UK fund supermarket to provide Independent Financial Advisers (IFAs) with a Wrap service under the brand name of Ascentric.

Ascentric is a whole of market Wrap service, available exclusively to IFAs and offers a fully integrated online investment management and dealing platform. It also enables IFAs to transfer their clients' assets onto a single platform to provide them with the ability to manage their client's financial needs in just one place. This is obviously a considerable enhancement to the existing, time-consuming practice of IFAs introducing their clients to a number of different product providers.

In October 2007, a majority holding of Investment Funds Direct Group Limited was acquired by Royal London Group.

For further information about Ascentric and Fundsdirect, please visit either www.ascentric.co.uk or www.fundsdirect.co.uk

Royal London Group, is a specialist financial service provider. Its businesses focus on those sectors of the market which value quality propositions, operating through a number of brands:

  • Scottish Life – UK pensions market
  • Bright Grey – UK protection market
  • Scottish Provident – UK protection market
  • Royal London 360° – offshore investment markets
  • RLAM – fund management
  • RLAS – life and pensions administration
  • Fundsdirect / Ascentric – funds supermarket; Wrap platform

Royal London also distributes life and pensions products through Abbey's national branch network.

Royal London is the largest mutual life and pensions company in the UK with Group funds under management of £32.5 billion. Group businesses serve around 3.6 million customers and employ 2,870 people. Figures quoted are as at 31 March 2009.