New brand look For Ascentric Wrap and Fundsdirect
Friday, 29 August 2008
New brand identities have been given to the Ascentric Wrap and Fundsdirect brands to clearly communicate their respective activities.
Hugo Thorman, Executive Managing Director of both Ascentric Wrap and Fundsdirect said, “I am pleased to announce that we have updated the Ascentric and Fundsdirect logos and tag lines. The two brands are used in different ways and for different audiences: Ascentric for IFAs; and Fundsdirect for our direct customers and white label business.
“This initiative cuts out any possible confusion between the brands whilst creating a cohesive house style. The images are clear and modern and epitomise the way we work with our business partners. We intend to invest even more heavily in the Ascentric brand in particular over the coming months and I am really excited by our new look.”
The previous Ascentric tag line has been replaced with ‘the whole of market wrap’ as a key discriminator in a rapidly expanding market. In addition, the lettering and prefix have been updated across both brands ahead of a major marketing offensive.
Ascentric and Fundsdirect are trading names of Investment Funds Direct Limited which is part of the Royal London Group.
- ENDS -
Notes to Editors
For further information, please contact:
Mark Murphy
Ascentric
Email: mark.murphy@ascentric.co.uk
Tel: 01225 787208
Mobile: 07788 107373
Issued by Concise Public Relations:
Martin Wood
Email: martin@concisepr.com
Tel: 01252 656435
Mobile: 07946 527240
Note to Editors
Ascentric and Fundsdirect are the trading names of Investment Funds Direct Limited.
Investment Funds Direct Limited was founded in 1982, and Fundsdirect launched as the UK’s first online fund supermarket in December 1999. Since that time, the company has built on their reputation as a leading UK fund supermarket to provide Independent Financial Advisers (IFAs) with a Wrap service under the brand name of Ascentric.
Ascentric is a whole of market Wrap service, available exclusively to IFAs and offers a fully integrated online investment management and dealing platform. It also enables IFAs to transfer their clients’ assets onto a single platform to provide them with the ability to manage their client’s financial needs in just one place. This is obviously a considerable enhancement to the existing, time-consuming practice of IFAs introducing their clients to a number of different product providers.
In October 2007, a majority holding of Investment Funds Direct Group Limited was acquired by Royal London Group.
For further information about Ascentric and Fundsdirect, please visit either www.ascentric.co.uk or www.fundsdirect.co.ukwww.ascentric.co.uk or www.fundsdirect.co.uk
Royal London Group is a specialist financial service provider. Its businesses focus on those sectors of the market which value premium propositions, operating through a number of brands:
- Scottish Life – UK pensions market
- Bright Grey – UK protection market
- Scottish Life International – offshore investment markets
- Scottish Provident International – offshore investment markets
- RLAM – fund management
- RLAS – life and pensions administration
- Fundsdirect / Ascentric – funds supermarket; Wrap Platform
Royal London is one of the stronger life and pension companies in the UK, and has a strong track record for with-profits performance.
Royal London is the largest mutual life and pensions company in the UK with Group funds under management of £32.6 billion. Group businesses serve around three million customers and employ 2,630 people (figures quoted are as at 31 March 2008).